Timing, pre-saves, playlist pitching windows, and promotion sequencing — the complete release playbook for independent artists this year.
Ready to grow your Spotify presence?
See PricingMost independent artists put months of work into recording a song and then spend about 15 minutes figuring out how to release it. That's backwards. In 2026, the release strategy often matters as much as the music itself — not because the music doesn't matter, but because even great music gets buried without a plan to surface it. The artists who consistently grow their audiences are the ones who treat every release as a campaign, not an event. Here's the complete playbook, broken down into the three phases that matter: pre-release, release week, and post-release.
The first step happens the moment your track is finished and mastered. Upload it to your distributor — DistroKid, TuneCore, CD Baby, or whichever service you use — and schedule your release date at least four weeks out. The reason for this lead time is simple: you need the buffer to execute everything that follows, and several critical steps require your track to be in Spotify's system before release day.
Choose your release date strategically. Fridays are the standard new music day on Spotify, and releasing on a Friday ensures your track appears in that week's Release Radar for your followers. Avoid releasing on the same day as major artists in your genre — check upcoming release calendars to find a window where you won't be competing for playlist space with artists who have significantly larger audiences.
Set up your pre-save page. Pre-saves are one of the most powerful tools in your release arsenal. When a listener pre-saves your track, it automatically adds to their library on release day, generating a Day 1 save that sends a strong signal to Spotify's algorithm. Use platforms like DistroKid's HyperFollow, Feature.fm, or ToneDen to create a pre-save landing page. For a complete breakdown of pre-save strategy, read our guide on Spotify pre-save campaigns.
Update your Spotify for Artists profile. Before you start promoting anything, make sure your artist profile is dialed in. Fresh photos, an updated bio, a relevant Artist Pick, and Canvas videos on your recent tracks all contribute to a professional presentation that converts visitors into followers and saves.
This is the most time-sensitive step in the entire process. Once your track is in your distributor's system and showing up in Spotify for Artists, submit it for editorial playlist consideration. The pitch window opens as soon as your track appears in your dashboard (usually 3-5 days after upload to your distributor) and you should submit at least two to three weeks before release.
Write a compelling pitch that includes:
Simultaneously, begin reaching out to independent playlist curators. Research playlists in your genre, identify curators who are actively accepting submissions, and send personalized pitches. Aim to contact 20 to 30 curators per release, prioritizing quality of fit over quantity of pitches.
With your distribution, pre-save page, and playlist pitches handled, shift focus to creating the content you'll need for promotion. This includes:
Start teasing the release on social media. Don't reveal everything at once — share snippets, behind-the-scenes moments, and hints about the release date. The goal is to build anticipation and drive pre-save conversions in the weeks leading up to release.
Two weeks before release, finalize your promotion plan. If you're investing in paid promotion, place your order with delivery timed to begin on or just after release day. The first 48 to 72 hours of a track's life are critical for algorithmic signals, so you want your promotion campaign driving streams right from the start.
Intensify your pre-save campaign during the final two weeks. Share your pre-save link daily across all platforms. Consider running small paid social media ads targeting your existing audience and lookalike audiences to maximize pre-save numbers. Every pre-save translates into a Day 1 save, and a strong Day 1 save rate is one of the most powerful signals you can send to Spotify's algorithm.
Release day is your highest-leverage moment. Everything you've built toward converges here.
The days immediately after release are about maintaining the energy. Continue posting short-form video content — deploy a new clip each day rather than reusing the same one. Engage with every comment, share, and mention. Respond to people who post about your track. This engagement signals to social media algorithms that your content is active and worth promoting, which in turn drives more traffic to your Spotify.
Follow up with independent playlist curators who haven't responded to your initial pitch. Now that the track is live, you can share early streaming data and listener reactions to strengthen your case.
By the end of the first week, you should have enough data to make informed decisions. Check your Spotify for Artists analytics for:
Use this data to adjust your promotion strategy for the coming weeks. Double down on what's working and cut what isn't.
Most artists stop promoting after the first week. This is a mistake. Spotify's algorithm continues evaluating your track for weeks after release, and sustained streaming activity signals that the track has lasting appeal, not just a promotional spike.
Continue creating and posting content around the track. Behind-the-scenes stories, fan reactions, live performance clips, remixes or acoustic versions — anything that keeps the conversation alive and drives listeners back to Spotify.
If your track made it onto any editorial playlists, this is typically the period where the editorial team decides whether to keep the track or rotate it out. Sustained streaming performance during weeks two and three can extend your editorial placement significantly.
Continue pitching independent curators. Many curators prefer to add tracks that have been out for a few weeks and have demonstrated real traction. Your Week 1 streaming data gives you a stronger pitch than you had pre-release.
Also consider creating your own playlists that feature your track alongside similar artists. This positions your music in context and can attract followers who discover the playlist through search.
As the initial promotional push winds down, shift your focus to ensuring the track continues generating passive streams. Make sure it's included in your "This Is" playlist, featured in your Artist Pick rotation, and present in any genre playlists you curate yourself.
Begin planning your next release. The most effective release strategy is cyclical — the post-release phase of one track overlaps with the pre-release phase of the next. This creates a continuous promotion cycle that keeps your monthly listener count stable and your algorithmic profile active.
For independent artists aiming to maximize growth, here's a release cadence template that works:
This gives you five to six release moments per year, each with its own promotional cycle, each feeding into the next. The compounding effect of consistent releases with coordinated promotion is the difference between artists who stall and artists who break through. Every release is not just a song — it's a growth engine. Treat it that way, and the results will follow.